Technology podcasts

The keynote ended at eleven. Your take goes up next week.

Tech news arrives on a schedule set by other people: launch events, earnings calls, a surprise announcement on a Tuesday morning. Your long episode is where you think it through properly, but the audience deciding whether to care is scrolling during the keynote itself. Clips let your sharpest point about the new chip or the policy change show up while the thing is still being argued about.

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What gets in the way

By the time your episode is out, the product has shipped and been reviewed.
Clipping a careful explanation feels like cutting the point out of it.
Specs, model numbers and acronyms are a nightmare to caption accurately.

Send the episode; the clips come back cut, captioned and ranked. That is the whole job on your side.

The moments that travel

The one-sentence explainerThe moment you make a complicated feature make sense in plain words is the clip people send to their parents.

The company call-outSaying a product decision is anti-user, and why, gets you shared by everyone who already suspected it.

The on-camera demoHolding the device up and showing the thing you are complaining about beats describing it every time.

The prediction on recordSaying what a company will do next, and when, gives people a reason to come back and check.

The buy or wait verdictA clear answer to whether someone should upgrade now is the question people in this category are actually asking.

Hooks in your show's voice

The on-screen line for the first seconds of a Short. Examples of the shape:

They removed the port and called it progress.
You don't need the new one. Here's who does.
This feature is a privacy problem wearing a nice name.
Everyone's wrong about why this launch flopped.

What we leave out

Leaks, rumoured specs and embargoed details are risky in short form, because a clip stripped of your 'if this is true' caveat reads as a statement of fact. Double check any number you say on camera before it gets clipped, and if you have early access to a product, confirm what you are allowed to show before the clip goes out. Every clip comes with a safety check and its reasons, and nothing goes out until you post it.

What you get

8 to 15 Shorts, plus teasers, thumbnails from real frames, and a title and description, on a private page on your phone, within a day. Each Short is scored, with a plain reason why it should work. You post them wherever you like, full quality, no watermark.

See a real delivery page (from a Messy Talks episode). Pro is $149 a month for 12 episodes, 15 Shorts each, plus the Facebook cuts, the newsletter and the article. Starter is $59 a month for 4 episodes. The price goes down every month you stay. Month to month, cancel any time. Pro has a 14-day free trial for your first episode.

Pro: up to 180 Shorts, 36 teasers, 60 thumbnails and 24 Facebook cuts a month (12 episodes, 15 Shorts from each). Starter: up to 32 Shorts, 8 teasers and 12 thumbnails a month (4 episodes, 8 Shorts from each).

Weighing it up? Done-for-you vs DIY clipping tools vs hiring an editor.

Questions

I do deep technical explainers. Can those work as thirty second clips?

The clip is the hook, not the whole explanation. A clear definition, a surprising comparison or the one line that reframes the problem sends people to the full episode for the rest.

I cover enterprise and developer tools, not consumer gadgets. Is there a short form audience?

Smaller, but far more specific, which is what you want. A clip about one tool's pricing change or a frustrating default reaches the exact people who use it.

Can I include screen recordings of software in the clips?

Only one video file goes in per episode and framing follows whoever is talking, so a separate screen recording cannot be added. If the software needs to be seen, record it into the episode itself and check the clip on your private page before you post.

What does it cost?

Pro is $149 a month for 12 episodes, 15 Shorts each, plus the Facebook cuts, the newsletter and the article. Starter is $59 a month for 4 episodes. The price goes down every month you stay. Month to month, cancel any time. Pro has a 14-day free trial for your first episode. Pro: up to 180 Shorts, 36 teasers, 60 thumbnails and 24 Facebook cuts a month (12 episodes, 15 Shorts from each). Starter: up to 32 Shorts, 8 teasers and 12 thumbnails a month (4 episodes, 8 Shorts from each).

Other shows we clip

Last updated 2026-10-10